Understanding Fundraising Fundamentals - Including the Role of Consultants

by Ruth Norris

Sep 1, 2018

Fundraising success involves a combination of knowledge, skills, systems, and consistent practices. Fundraising campaigns that take a systematic approach and put fundamentals in place in an appropriate sequence have a better chance of success. Projects risk failure when they start with donor prospecting, fundraising software, or communications materials when the fundamentals are not set. Here is an introduction to fundraising fundamentals, featuring eight key activities.